PROJECTS

If Your Team Is Unconvinced, Maybe It’s Time To Rethink Your Narrative
Liz Jandoli Liz Jandoli

If Your Team Is Unconvinced, Maybe It’s Time To Rethink Your Narrative

A biotech company with an upcoming product launch was struggling to get their field force to embrace digital ways of connecting with healthcare providers. The business strategy called for a shift to purely digital customer engagements, in line with industry trends. When in-person sales calls got scrapped during the pandemic, it became even more urgent to go digital and omnichannel.

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When The Change Is Unpopular, Don’t Forget To Lead With Empathy
Liz Jandoli Liz Jandoli

When The Change Is Unpopular, Don’t Forget To Lead With Empathy

A global pharma company was falling down with their intranet which had over decades developed into an outdated information jungle. It was the internal communications channel that everyone loved to hate: confusing to navigate, full of untrustworthy, defunct information, and with a clear lack of ownership or accountability. Plus it cost a fortune to keep the lights on. With thousands of sites in various states of upkeep, the problem seemed almost too big to fix.

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Managing Change When The Change Keeps Changing (Or What Makes Agile Projects Interesting)
Liz Jandoli Liz Jandoli

Managing Change When The Change Keeps Changing (Or What Makes Agile Projects Interesting)

A multinational company was planning a major, multi-year transformation to its online presence. And it was big: the re-launch of its corporate flagship website, plus a major upgrade to more than 100 local affiliate websites – a digital footprint spanning more than 75 countries and 30 languages. It was a major financial investment on aggressive timelines. The change involved new technology, a robust content strategy and the introduction of global quality standards that until then hadn’t existed.

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Crowdsourcing: Building A Community Around Ideas
Liz Jandoli Liz Jandoli

Crowdsourcing: Building A Community Around Ideas

A top tier global pharmaceutical company was seeking ways to foster innovation in their commercial organization. They had made a significant investment in building an internal crowdsourcing platform to encourage employees to solve problems and contribute ‘golden ideas’ that could have a bottom-line impact on the business.

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Strengthening Presence And Personal Brand
Liz Jandoli Liz Jandoli

Strengthening Presence And Personal Brand

A globally-recognized researcher and subject matter expert wanted to stand out from the crowd in a competitive professional consulting field. She hoped to strengthen her online presence and social media presence to better articulate her personal brand and unique perspectives in her scientific area of expertise, plus open up new commercial consulting opportunities.

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Tips From The Social Media Test Kitchen
Liz Jandoli Liz Jandoli

Tips From The Social Media Test Kitchen

Recently, I had an interesting catchup with a friend who is the publisher and editor of a successful print magazine in the food and beverage sector. It has beautiful photography, great writing, and covers all aspects of a local culinary scene.

I asked her about her social media presence, and her answer surprised me: “I am pretty sure we don’t do enough. And I’m not sure I even know what ‘enough’ looks like.”

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